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Webinars are a fantastic opportunity to grab potential customers’ attention and build your brand’s image. However, for it to give you impressive results, you need to choose an appropriate subject and viewers. The timing is equally important. For instance, a webinar regarding taxes is more successful between January and mid-April of April. As opposed to live seminars, your clients and potential customers will be able to repeat webinars for a second time. Webinars can draw leads for a long time after it is over.

Make your webinar accessible for replays over the course of time, if you intend to reap the maximum potential benefits. The fact that some participants were not able to attend doesn’t mean that they don’t want your offerings. Therefore, making it available for replays allows you to maximise the benefit and effectiveness.

Offer Premium Content

Blog posts are a great opportunity to advertise your business. You can take it one step further and use premium content for marketing. Be aware the fact that your competition tend to write blogs and other articles as well. There is more to your content than just the basics. Create an ebook about tax issues or the cloud-based CRM option for higher education. In your marketing strategy for tax offices, you can make a worksheet available for download in a PDF format that assists taxpayers complete their taxes.

While this content will definitely be more time-consuming to create but it gives you an opportunity to ask for something in return. The ebook can be made accessible to readers through asking them for email addresses. Although a single email address may not sound like a lot for something you took time to create but it’s a worthwhile option to make sure that the resource remains popular and keeps accumulating emails.

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