In this day and age companies face more challenges than ever. While one can argue that the internet has created more marketing opportunities across all industries than previous generations could have ever dreamed, the most recent marketing data shows that market competition is also at an all time high.

Everyone knows that starting a business takes considerable planning, investment of time and money, sacrifice, and determination. Once the enterprise is up and running, making it successful is even more difficult. In fact, according to a study conducted by researchers from the Harvard School of Business, 95 percent of businesses will fail.

Despite that scary statistic, many people do not bother to ask how these Harvard professors define the word fail. Looking a bit more closely reveals that their definition of failure is a bit more expansive than us regular people would think. As it turns out, the 95 percent failure rate includes businesses that do not reach specific goals within a predetermined time frame, and not only the ones that go belly up.

In reality, the actual failure rate for new businesses is around 49 percent. Although this is still quite high, it is not enough to deter would be business owners from throwing their hats into the ring. This is because most of them are very tech savvy; and they realize that there are more technological marketing tools available to them now than ever.

In fact, even if a specific web tool is not specifically designed for online marketing purposes, most of these ambitious individuals are innovative enough to take advantage of them in any way they can. For instance, an infographics creator online is often used to enhance data visualization on blogs and websites. However, a forward thinking entrepreneur might create infographics to help clients to understand marketing data.

Of course, this is merely a single, miniscule example of the little things that successful entrepreneurs do to achieve their marketing goals. The bottom line is that successful businesses are not usually made overnight, but by determined, innovative entrepreneurs with a firm grasp of the most current technologies.